McDonald’s to supersize the Big Mac
I can’t believe they are actually going to do this, but according to recent reports McDonald’s is set to introduce — a least for a limited time — a Bigger Big Mac. Weighing in at 690 calories, the new burger will be 40% larger and pack-in 130 more calories than the current version.
Set to debut in Europe, the burger is being introduced to coincide with the Summer World Cup games.
This is an amazing move given all the money and effort they put into rebranding themselves after the film Super Size Me. That movie effectively killed super sizing, and forced the company to emphasize their healthy menu items (at least in the commercials). Just this week they rolled out an adult happy meal complete with exercise video.
So, why risk their image and roll this thing out then? These things sell, salads don’t.
Still it’s a surprising move.
[tags] fast food, McDonald’s, Big Mac, hamburgers [/tags]